A YouTube channel focused on cinema and geek culture, delivers weekly content that explores the cinematic universe in a lighthearted and humorous way. With a constant flow of new ideas, the channel invites audiences to experience the seventh art from a relaxed, entertaining, and accessible perspective.
The challenge was to create a visual identity that clearly referenced cinema while remaining modern, dynamic, and fun. To achieve this, a flexible key visual was developed, featuring a color palette, backgrounds, custom icons, and graphic elements that could be combined in multiple ways.
The project also included the development of YouTube thumbnails to promote videos and a set of visual assets and post templates for social media, ensuring consistency, recognizability, and strong visual appeal across platforms.
An additional challenge was the creation of a special Halloween edition, which required designing a seasonal key visual that allowed viewers to immerse themselves in a horror-themed atmosphere without losing the essence of the original visual identity.
Motion: NoPicture.Club
