A YouTube channel focused on cinema and geek culture, delivers weekly content that explores the cinematic universe in a lighthearted and humorous way.
The challenge was to create a visual identity that clearly referenced cinema while remaining modern, dynamic, and fun. To achieve this, a flexible key visual was developed, featuring a color palette, backgrounds, custom icons, and graphic elements that could be combined in multiple ways.
The project also involved creating YouTube thumbnails and a set of visual assets and post templates for social media. The thumbnails were designed as eye-catching “covers” for videos, acting as visual hooks to grab users’ attention and encourage clicks. In parallel, the visual assets and social media templates were developed to promote the content, increase engagement, and attract more viewers to the YouTube channel by driving traffic from other social media platforms.
An additional challenge was the creation of a special Halloween edition, which required designing a seasonal key visual that allowed viewers to immerse themselves in a horror-themed atmosphere without losing the essence of the original visual identity.
Cine Amora frequently hosts interviews with guests from the cinema and creative industry, providing opportunities to extend the brand experience beyond digital platforms. To enhance these interactions, a set of printed promotional materials was created and delivered to interview guests, reinforcing the channel’s visual identity and leaving a memorable impression.
Motion: NoPicture.Club
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Contact me gabrielledecastro.designer@gmail.com
Contact me gabrielledecastro.designer@gmail.com
