The leading professional kickboxing circuit in Latin America, promotes a series of major events across the continent. Each edition brings together top athletes, a large audience, and strong media exposure, requiring a visual system that could scale across multiple platforms and editions.
The challenge was to create a unique Key Visual for each event edition while maintaining a consistent visual identity throughout the season. Over the course of 10 editions, I worked with the team to develop visuals that kept the audience visually familiar with the brand while clearly distinguishing when one edition’s promotion began and ended.
The visual system also needed to be flexible enough to work across digital promotional materials, social media, web, on-site event communication (such as backdrops, signage, and LED screens), and live broadcast graphics.
WGP KICKBOXING 80
WGP KICKBOXING - STUDIO 4
I was invited to create the logo for a Grand Prix that unfolded across different editions of the event. The quarterfinals took place during editions 73 and 75, while the semifinals and the final, featured on the main card, took place at edition 77.
The goal of the project was not only to give the GP greater prominence within the event’s programming, but also to build a visual identity that would accompany the audience throughout these stages. In this way, the logo helped reinforce the presence of the tournament and made the Grand Prix more easily recognizable from one edition to the next.
Motion: NoPicture.Club
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Contact: gabrielledecastro.designer@gmail.com
Contact: gabrielledecastro.designer@gmail.com
