A brand identity for a psychologist focused on empathy, care, and emotional well-being.
The visual identity project for Psy Edna Barbosa, a psychologist, was primarily challenged with reinterpreting the lucky clover in a delicate and humanized way, aligning the symbol with the field of psychology.
The concept aimed to transform an element traditionally associated with luck into a more sensitive and welcoming representation, connected to emotional care and well-being. From this foundation, the visual identity was developed to convey lightness, empathy, and closeness, resulting in a soft, symbolic brand that is consistent with the therapeutic practice.
The concept aimed to transform an element traditionally associated with luck into a more sensitive and welcoming representation, connected to emotional care and well-being. From this foundation, the visual identity was developed to convey lightness, empathy, and closeness, resulting in a soft, symbolic brand that is consistent with the therapeutic practice.
