The leading professional kickboxing circuit in Latin America, promotes a series of major events across the continent. Each edition brings together top athletes, a large audience, and strong media exposure, requiring a visual system that could scale across multiple platforms and editions.
The challenge was to create a unique Key Visual for each event edition while maintaining a consistent visual identity throughout the season. The goal was to keep the audience visually familiar with the brand, while clearly distinguishing when one edition’s promotion begins and ends. The visual system needed to be flexible enough to work across digital promotional materials, social media, web, on-site event communication (backdrops, signage, LED screens), and live broadcast graphics.
WGP KICKBOXING 80
WGP KICKBOXING - STUDIO 4
Motion: NoPicture.Club
